What's been happening!

Could it be magic?

Posted by Danny, 14-8-2008

Alarm bells start ringing when I hear talk of brands "re-engaging with the youth market". That may be because I'm getting older and find young people to be a strange breed far beyond my ken, or because it so often seems painfully contrived, who knows or indeed cares. Anyway, despite my advancing years I still enjoyed this new guerrilla marketing campaign for Nokia.

A couple of taster videos have been uploaded to youtube with some northern David Blaine type character called Dynamo doin' some street magic innit. At the end of the clip dynamo performs the first part of a card trick on the viewer. Encouraging them to visit the micro site to enjoy the wonderment of the second part. The cynic in me knew all along that I was been manipulated into picking the eight of clubs, but I still visited the site for confirmation. Sure enough I'd been magic'd!

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